Digital Advertising and Competition Law/Policy

The Japan Fair Trade Commission and the Headquarters for Digital Market Competition issued interim reports on digital advertising market on April 28, 2020 and on June 16, 2020 respectively. These reports have raised a number of competition law policy issues concerning the activities of digital platformers. As the final reports will be released in the near future, the momentum is increasing calling for a debate on competition law policy regarding digital advertisements in Japan.
Therefore, Nishimura & Asahi will hold a seminar to encourage interest in and a debate on this topic from a broad and diverse perspective with experts versed in the digital advertising industry, as detailed below.
The seminar aims to provide a foundation to promote a more multifaceted debate on domestic digital advertisements going forward. To that end, the panelists will mainly discuss the current situation of transactions and competition in the domestic digital advertising industry, the pro-competition effects and innovations brought about by digital advertisements, and the competition law policy issues reflecting those factors. The discussions will include comparisons with overseas efforts on this topic.

Key Topics

1. Current situation of transactions and competition in the Japanese digital advertising industry
2. Perception of the digital advertisement “market,” and competition law policy issues (including comparisons with discussions in overseas markets)
3. Regulatory approach to digital advertisements



Toshiya Jitsuzumi: 

Professor, Faculty of Policy Studies, Chuo University

Kuninobu Takeda: 

Professor, Graduate School of Law and Politics, Osaka University

Takako Onoki: 

Member of the Competition Policy Committee, the American Chamber of Commerce in Japan (Counsel, White & Case LLP/White & Case Law Offices (Registered Association))

Tatsuya Tsunoda (moderator): 

Attorney-at-Law, Nishimura & Asahi

Fee: Free

Registration: To register, please contact the seminar secretariat ( and provide your affiliation, name, and contact information (email address) by the noon of December 15 (Tue.).

*The zoom access information will be sent by around December 15 (Tue.) by email.

*The zoom webinar participation guide, and recommended environment can be found here.

*Please note that we may decline access to the seminar without notifying the individual registrant if their affiliation cannot be verified from their registered information (such as if the registered email address is a free or mobile phone address) or if we consider the application to be inappropriate.

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